Mapping the SEO content strategy
Draw the effects you want to see
Begin untangling from the end. Think of the main goal to reach your business at this point. We talked about the grammatical system many times, but you should remind us that the goal is smart. Smart, in this case, refers to a specific, measurable, achievable, appropriate, and time-pound.Putting these goals on paper will help you understand the types of content you want to create. Perhaps, you need to educate your clients or grow your subscribers base on the work you do. For each, the content will be very different - in the first case more explanatory, and the second is the most beautiful.
Know your readers
You can create content to help your readers' needs ... get to know your needs. What problems do they try to get into your site? What kind of knowledge do they lack? Who are the people who really find your answers?You do not need to ask questions or ask some vague assumptions, and you have your information in most of your time. Brain fever with your customer support team, marketing, social media experts and sales. This will explain what you expect from the handlers and the viewers.
Find out how to help your business
When you arrive at your site, see if you can answer questions and answer them. Do not allow any of the features that you can offer, all the features you offer, and anyone else.You may think that everything you do is beautiful, but this is often far from the truth. Even the most ordinary experience will be invaluable for others. Millions are not sure, but those tents are for those who want to build relationships with you and those who want to build.
Create your private voice to create content
As mentioned earlier, there will be a clear and distinct message that distinguishes your voice from many others. So take the angle from the information you provide.
Create a list of the captions you write
Finish everything and write some more letters. You know the questions for your readers. You know the answer. And you know how to answer. So you begin to focus on those answers around the most specific pieces of content you create. What's in it, what lessons do you cover - new landing pages of your services, blog posts, or FAQs section?Re-enroll people from other fields to ensure that you are exposed to the important struggles of your readers when you are your priority as your audience.
Determine keywords on topics in your list
As you can see, SEO starts its role only at this point. Now, if you know the audience's pain-points, find out how they approach Google to solve them.See common search queries on the specific title of your list using tools like LSI diagram (more directly) or Moz Keyword Explorer (more sophisticated). They will create a spine on your future content.
Prepare an editorial calendar for a period of time
Keep all the data available on the paper. In this way all the key points will be in your or another's hand.Your calendar will have a variety of data, e.g. Content type, release date, words, call-to-action. Some of these are only available, and you can add as many as you want to make sure that people who create content get the idea of what to do.
Define success measurement
Take the first step of the journey of creating this strategy and look at the goals to identify how you measure your results. The number of organic visits, the rate or transfer rate can be your essential measurements, depending on what you are planning to achieve.
Go to work
From there it's absolutely simple - start building content. Or do it with your content panel. Of course, creating content is a big thing, but it's much easier than that. But you can easily see the journey in a plan.
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